πŸ”₯ First 500 get 50% off their first year

Your strongest self starts here.

Strength training that adapts to your cycle, your stage of life and your actual week β€” not the 30-year-old guy's program in pink. Built by women's-health coaches, for women in their 30s, 40s and beyond. Join the early-access list β€” we launch soon.

No credit card Β· First 500 get 50% off year one
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Built by women's-health coaches Hormone-aware programming From your 20s through perimenopause Lift, walk, sprint, recover 15 minutes when that's all you've got
Why Fierce Figure

A plan built around your body, not a generic template.

One-size-fits-all programs weren't made for women's hormones, cycles, or busy lives. Fierce Figure rebuilds the workout plan every week to meet you where you are.

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Hormone-aware

Training intensity calibrates to your cycle phase and life stage β€” from your twenties through perimenopause.

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15-minute friendly

Short, high-density workouts that actually fit into a busy week. Any length, any equipment, home or gym.

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Adapts weekly

Miss a day? Sleep badly? Feeling strong? Fierce Figure recalibrates your plan automatically β€” no guilt, just progress.

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Focus-zone targeting

Extra attention on the areas you care about β€” glutes, core, arms, posture β€” without neglecting full-body strength.

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Coach-led video

Certified women's fitness coaches walk you through every rep. Form cues, modifications, and pace built in.

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Body-positive by design

No shame, no before-after pressure. Progress is framed around how you feel, how you move, and what you can do.

How it works

From quiz to first workout in under 10 minutes.

No guesswork. We do the programming so you can just show up and move.

Take the quiz

60 seconds. Tell us your goals, body, schedule and focus zones. We'll confirm we can help before you ever pay.

Get your plan

A 12-week roadmap, weekly rhythm, and a realistic timeline to your goal β€” instantly personalized.

Train & adapt

Tap play on today's workout. Log how it felt. Fierce Figure adjusts next week β€” always a challenge, never a grind.

Why this works

Built on what the research actually says β€” not the 30-year-old-guy playbook.

30min/wk
Of strength training produces measurable strength & body-comp gains (2022 meta-analysis, Br J Sports Med)
Heavy lifting sessions a week is the sweet spot for women over 35 β€” protects bone density and lean mass
~1%
Of muscle mass lost per year after 30 without strength training β€” reversible at any age
15min
~80% of the strength stimulus happens in the first 10–15 focused minutes β€” the rest is recovery cost

Fierce Figure is in pre-launch β€” these are the principles your plan is built on, not user results. Join the waitlist to be one of the first to train on it.

Real women Β· real stories

Strength looks like this.

β˜…β˜…β˜…β˜…β˜…

"Three kids, a full-time job, zero time. Fierce Figure's 20-minute plan meets me exactly where I am. Down 14 lb and stronger than I was at 25."

Priya, 38
Manager Β· 14 weeks in
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"I tried three other apps. This is the first one that understood my cycle actually matters. I finally train in rhythm with my body instead of against it."

Ella, 29
Designer Β· 8 weeks in
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"Postnatal recovery without feeling broken. My pelvic floor, my core, my energy β€” rebuilt step by step. The confidence alone is worth it."

Maya, 34
New mom Β· 10 weeks in
Pricing

Start for the price of one protein shake a week.

All plans include the full program, video workouts, cycle-aware scheduling, and progress tracking. 30-day money-back guarantee.

1 Month
$19.99
per month
$19.99 billed monthly
  • Full 12-week plan
  • Video workouts
  • Cycle-aware scheduling
  • Progress tracking
Reserve my plan
12 Months
$8.33
per month Β· save 58%
$99.99 billed yearly
  • Everything in 3-month
  • Priority new-content access
  • Annual body-composition report
  • Fierce Figure community circle
Reserve my plan
Questions

Before you press play.

Is this really personalized, or is it a generic plan?

Every plan is built from your quiz answers β€” your goals, body composition, focus zones, fitness level, schedule and lifestyle. We adapt weekly based on how you're feeling, what you logged, and where your cycle is.

Do I need any equipment?

No. You can do the entire program with zero equipment at home. If you have dumbbells, bands, or a full gym, we'll use them β€” the plan adjusts to whatever you have.

What if I'm a total beginner?

Most of our members start as beginners. Fierce Figure picks your week-1 intensity based on your current fitness level and ramps up gradually. Nothing is "too advanced" β€” just where you're headed.

Is it safe during pregnancy or postnatal?

We offer dedicated postnatal recovery tracks built with women's-health physios. For pregnancy, we recommend working with your own provider β€” Fierce Figure is best started postnatally.

Can I cancel?

Anytime, from your account settings. No calls, no questions. And we stand behind a 30-day money-back guarantee on your first subscription.

Is there a free trial?

The quiz is free. You'll see your personalized plan preview before paying anything. If the plan isn't right for you, you don't need to subscribe.

Your strongest self is 60 seconds away.

Join the waitlist. First 500 get 50% off their first year.

Reserve my spot β†’